About Us

About 4040CLVB

Established in 2025 in London, UK, 404CLVB is at the forefront of online fashion retail, offering an exclusive selection of collections from the world's most innovative independent designers. We are a beacon for those seeking to express their individuality through high-quality, affordable fashion. Our platform is more than just a shopping destination, it is a gateway to experience global style, taste and culture. We work with 100+ independent designers and are constantly expanding our range to bring the latest trends to our discerning customers.

⚠️ Not A Brand, But A Cultural Riot

An independent brand growing out of underground culture, specialising in translating the attitudes of niche circles into wearable design. No storytelling, just mean stuff.